April 2009
Sacredcow: Carl's Jr., Padma Lakshmi and a Drive-Thru Journey Into the Pornography of Meat
Padma Lakshmi, barely wearing a gauzy off-white dress, clutching a plastic bag presumably bursting with ripe fruit, glides through an outdoor farmers market, moving at a pace with which insomniac cable-watchers may remember Bo Derek emerging from the ocean in 10.
April 2009
Seduced by a burger: Carl's Jr. advertising finds its groove
The spot features the former Mrs. Salman Rushdie sitting on a brownstone stoop in a clingy sundress hiked up mid-thigh, cramming the giant burger into her educated maw and sucking barbecue sauce from her fingers and wrists. Let's not mince onions here: This is sex with a burger.
March 2009
The Buzz Weekend Recap
Padma Lakshmi, the host of TV's Top Chef, stirred up the Buzz pot this weekend. Lakshmi, a cookbook author, actress, former model, and ex-wife of Salman Rushdie, is starring in a steamy commercial for Carl's Jr.'s Western Bacon Cheeseburger.
March 2009
Here's That Hardee's/Padma Lakshmi Ad Everyone's Salivating Over
Believe it or not, the below ad sparked a debate at Ad Age earlier today. We don't like to reward the cheap publicity stunts that are unlikely to move product. But you almost have to admire the gumption here.
March 2009
Looking for a Special Night Out? Try Hardee's
As if unemployment rates, home foreclosures and the deepening recession weren't enough, the beleaguered casual-dining industry has to fend off new, formidable competition: fast-food chains.
