September 2008
Hardee's, Burger King, Wendy's And KP+B
I gotta say, who ever did the voice over on this Hardee's ad created by the Los Angeles based Mendelsohn/Zien, I adore. It's the dry, sardonic tone. Call me a jaded Gen Y'er, but I appreciate it. I also dig on the simplicity of the ad - clean and to the point.
September 2008
Hardee's 1/4 Lb. Little Thickburger
Five years ago Hardee's made a splash by introducing 1/3 lb. and 1/2 lb 100% Black Angus Beef Thickburgers. Now, after raising the bar for the quality of a fast-food hamburger, Hardee's is introducing their signature Thickburger in a smaller package. It's the perfect fit for burger lovers who crave big taste but don't have such a big appetite.
August 2008
2008 “Best Places to Work in Los Angeles”
Mendelsohn Zien Advertising is named one of the “Best Places to Work in Los Angeles.”
July 2008
The 10 Best Commercials of All Time
It's no surprise that the companies with the best TV commercials in history are also the best-performing stocks. These companies maximized their marketing dollars, created exciting campaigns that translated into excitement for their brands, and sold more product.
July 2008
Carl's Jr. Pumps Up Breakfast Sandwich
CKE Restaurants continues to live up to its reputation of serving up “food porn” (as the Center for Science in the Public Interest, Washington, so colorfully called its Hardee's Thickburgers).